The Little Treats and Massive Punishments Of Black Hat SEO
Blackhat SEO can be helpful – in undoing all the progress that you’ve made with your website, and can even get it delisted. Would you still be counting on that black hat SEO service, hoping for results?
Search Engine Optimization (SEO) is the backbone of most digital marketing endeavors. With Google changing its algorithm now and then, a lot of work goes behind getting a website on the first page rankings and keeping it there.
For the average person, it can be a bit of a maze. And that is why people often resort to the easier black hat SEO that promises them “quick” results.
But you should know better than to trust a black hat SEO Company in Delhi. Especially, if you value the long-term reputation and achievements of your website.
What is Black Hat SEO?
Black hat SEO refers to all the unethical, immoral SEO techniques that one may use to trick the search engines to achieve higher rankings. Contrary to white hat SEO, the methods used in black hat SEO are entirely or mostly against the search engine (Google’s) guidelines.
A hardworking SEO company in Delhi strives day and night to improve its SEO strategy to serve clients better. And truth is, there are only a handful of such companies that solely rely on white hat SEO services for results.
A big aspect of SEO is improving the user experience. Hence content that is unique, valuable for the user, and easy to navigate is only a few of the many things constituting white hat SEO.
In black hat SEO however, none of these attributes is present in the content being presented to the user. The only focus is to get higher search engine rankings, even if that means non-compliance with its guidelines.
Here are some common black hat SEO techniques that you should be aware of, the next time you are hiring a digital marketing company in Delhi.
- Rewriting content in a way that has no value to the user
- Unnatural repetition of keywords, or keyword stuffing
- Content cloaking
- Using link farms
- Utilizing paid links
- Redirecting with an attempt to manipulate search results
- Changing content to something entirely unrelated once the page has ranked (bait and switch)
Black Hat SEO – Why It Seems the Easy Way Initially But Makes It Hard For You in The End?
No matter what an SEO company in Delhi tells you, you must never rely on black hat SEO. Following is the kind of damage it can do to your digital marketing efforts:
Strict Penalty
When Google realizes that your website is using unethical tactics and violating its rules, it will impose a heavy penalty. That harms your website’s search ranking, and additional efforts would be needed to remove the penalty.
Short-term Results, Long-term Risks
When you trust a black hat SEO Company in Delhi, you are signing up for quick results that won’t last. Furthermore, you’d also incur unnecessary risks, which are no good for a business that wants to last long.
Website Delisting
In severe cases, once Google recognizes immoral SEO practices are in use, it may permanently or temporarily ban your website. This is why any webpage not adhering to Google Webmaster Guidelines is at risk of being delisted.
Ruins User Experience
Since black hat SEO targets only the search engines it does nothing to improve the user experience. If at all, it makes it worse which is harmful to your business’s reputation.
Online reputation is certainly a significant aspect to which every brand must pay attention. Don’t endanger it, and connect with an honest digital marketing company in Delhi.
Make SEO Simple With A Reputed SEO Company in Delhi
Attractive Web Solutions has helped several brands and individuals attain the online presence they have always desired. With our team of experienced SEO professionals, we work not against but with the search engines and their guidelines to improve your website’s ranking.
Need the most efficient digital marketing services that ensure long-lasting results? Connect with one of our professionals today.
