In the world of digital marketing, keywords are the backbone of every successful online strategy. Whether it’s search engine optimization (SEO) or paid advertising, you need to know what your audience is searching for before planning content or launching campaigns. This is where Google Keyword Planner comes into play. It is one of the most widely used and reliable tools for discovering relevant keywords, analyzing search volume, and understanding user search behavior.
Businesses, SEO experts, and marketers rely on keywords to rank higher on Google, reach targeted audiences, and improve conversions. When used properly, the right keywords can help brands grow online visibility, boost traffic, and increase revenue. And the best part? Google Keyword Planner is completely free.
In this beginner-friendly guide, you will learn everything about Google Keyword Planner, its benefits, how to use it effectively, and why it’s considered a professional tool used by every Best Digital Marketing Company in Delhi NCR and beyond.
Understanding Google Keyword Planner
Google Keyword Planner is a free tool designed by Google for advertisers using Google Ads. However, its usefulness goes far beyond paid campaigns. SEO professionals, bloggers, and content marketers use it for keyword research to optimize websites and content. The tool provides data such as:
- Average monthly searches for a keyword
- Competition level (Low, Medium, High)
- Cost per click (CPC) for Google Ads
- Alternative keyword suggestions
- Trends associated with a keyword
This data helps users choose the right search keyword to drive targeted traffic. Google Keyword Planner also gives insights into user intent, helping marketers understand what people really want when they search for a specific term.
Key Features of Google Keyword Planner
Before learning how to use the tool, let’s explore some of its most useful features.
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Discover New Keywords: Enter a term, website URL, or product category, and Google will generate hundreds of keyword ideas. This helps expand your content strategy with related keywords you may not have considered.
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Get Search Volume & Forecasts: This feature provides monthly search data, plus traffic and performance projections. It shows trends over time, helping businesses select stable and high-performing keywords.
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Analyze Competition & CPC: Understanding cost per click is valuable not only for paid ads but also for identifying high commercial intent keywords, which can drive conversions.
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Filter & Refine Keywords: Users can refine results by country, language, search network, and date range. This is extremely helpful for local businesses targeting a city or region.
Why Should You Use Google Keyword Planner?
Keyword planning is essential for building a strong online presence. Whether you're running a blog, building landing pages, or launching an ad campaign, Google Keyword
Planner helps you:
- Understand what your audience is searching for
- Discover profitable keywords for SEO and PPC
- Identify long-tail keywords with lesser competition
- Build targeted content that ranks easily
- Plan Google Ads with better ROI
Professional marketing agencies like the Best Digital Marketing Company in Delhi NCR rely on this tool daily to drive growth for their clients. It is reliable, data-backed, and free, making it ideal for beginners and experts alike.
How to Search Keyword on Google Keyword Planner – Step-by-Step Tutorial
One of the most common questions beginners ask is:
“How to Search Keyword on Google Keyword Planner?”
Here’s a complete step-by-step guide:
Step 1: Create or Log in to a Google Ads Account
- Visit Google Ads and sign in using your Gmail account. You don’t need to run an ad campaign to access the tool.
Step 2: Access Keyword Planner
- Once logged in, click the Tools & Settings icon (a wrench symbol) at the top. Under the “Planning” category, select Keyword Planner.
Step 3: Choose a Research Option
There are two options:
- Discover New Keywords
- Get Search Volume & Forecasts
If you’re researching new words, click Discover New Keywords.
Step 4: Enter a Keyword or Website URL
- Type your product/service name, or paste your website link to generate keyword ideas.
Step 5: Analyze the Results
You will receive:
- Search keyword ideas
- Monthly volume
- Competition level
- CPC estimates
Step 6: Filter & Download
- Use filters to target locations, languages, and more. You can also download the list for planning.
Best Practices for Using Google Keyword Planner
To get the most out of your keyword research:
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Focus on Long-Tail Keywords: Long-tail keywords are more specific and less competitive, making them easier to rank.
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Check Trends, Not Just Numbers: Choose keywords with stable or rising trends. Avoid declining keywords.
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Compare Competition Levels: For SEO, focus more on medium or low competition but with good search volume.
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Analyze CPC to Understand Intent: High CPC usually means high commercial intent, meaning users are ready to purchase.
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Use Location-Based Search: For local marketing, specify your target region. For example, businesses targeting Delhi NCR should search with location filters.
Common Mistakes Beginners Make While Using Google Keyword Planner
Even though the tool is simple, beginners often make the following mistakes:
- Selecting only high-volume keywords
- Ignoring user intent
- Overlooking long-tail keyword opportunities
- Not analyzing competition levels
- Doing keyword research without filters
- Mixing keywords without relevance
Avoiding these mistakes ensures your SEO and advertising efforts bring real results.
How Google Keyword Planner Helps Local Businesses
Small and local businesses can hugely benefit from targeted keyword planning. Suppose a company wants to rank for digital marketing services in Delhi NCR. Instead of targeting broad keywords like “digital marketing,” they may choose:
- Digital marketing services in Delhi NCR
- Social media marketing agency in Delhi NCR
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SEO Company in Delhi NCR
Such specific keywords attract local customers who are ready to hire services. Professional agencies - Attractive Web Solutions, known as a trusted Best Digital Marketing Company in Delhi NCR, use this strategy to help businesses dominate local search results.
Who Should Use Google Keyword Planner?
The tool is ideal for:
- Business owners
- SEO professionals
- Bloggers
- Content creators
- PPC advertisers
- Local agencies
- E-commerce stores
- Digital marketing firms
From small startups to global companies, everyone can benefit from leveraging data-driven keyword planning.
Conclusion: The Power of Smart Keyword Research
Understanding Google Keyword Planner is the first step toward building a successful online marketing strategy. When you learn how to search keyword ideas properly and apply them to SEO or advertising, you unlock opportunities to boost visibility, attract targeted visitors, and grow your business.
Whether you’re a beginner or a growing enterprise, using this free tool wisely can transform your online presence. And if you need professional help, partner with an experienced expert team like Attractive Web Solutions, a trusted name and one of the Best Digital Marketing Company in Delhi NCR, to utilize keyword planning for long-term success.